In case you missed my transportation notes to CEOs Part 1 (Don’t fail to plan!) and Part 2 (Your people need you!), let me set the stage: Since the beginning of 2018, the Wall Street Journal has run over 70 articles about how the current freight market is negatively impacting supply chains and corporate earnings. Between January and April, 148 CEOs in the S&P 500 cited transportation and supply chain issues as having a negative impact on profitability. This increased focus on freight is putting pressure on transportation and logistics executives who are responsible for managing their company’s freight budget.