The Fifth P of Marketing
People are a vital component of marketing – the fifth P – supporting products and companies with advanced logistics and supply chain management skills, writes Inbound Logistics Publisher Keith Biondo.
People are a vital component of marketing – the fifth P – supporting products and companies with advanced logistics and supply chain management skills, writes Inbound Logistics Publisher Keith Biondo.
U.S. businesses operating in China face a number of challenges. Angela Yang of Penske Logistics Asia offers advice on supporting your business’ China operations.
Incoterms are an internationally accepted set of standard commercial terms used between buyers and sellers. J. Anthony Hardenburgh of Amber Road helps shippers understand these rules.
With proper care and nurturing, you can create a supply chain that performs beautifully – even in the midst of today’s ever-changing business environment, writes Wendy Buxton, LynnCo Supply Chain Solutions.
Cloud-based business networks are the future of supply chain intelligence; Chemical supply scarcity threatens global auto production; Fuel costs eat into transportation revenues; Organizations should consider insurance options to mitigate supply chain risk and improve resiliency
Capturing and analyzing transportation spend data is the key to outstanding supply chain management, writes Steven Shoemaker, RateLinx.
Land O’Lakes focuses on workplace culture to improve supply chain yield; Fuel consumption major concern for management,less so for drivers; Gartner poses four supply chain predictions for 2016
New publications on supply chain and logistics topics such as warehousing, sustainability, and procurement help logistics professionals stay sharp. Here are some recent books on supply chain topics of interest.
New international supply chain optimization tools are capable of considering all appropriate shipment flows, modes, routes, and cargo to come up with an ideal workable plan – as often as needed and anytime things change.
As retailers look to grow their business, the challenge of keeping up with the market becomes exponentially greater—especially as new channels emerge, writes Editor Felecia Stratton. Supply chain management can help create balance between supply and demand.